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Us vs them

Most crunchy snacks are oil, starch and added sugar. This one is fruit.

Potato chips are potato, oil and salt. Sweetened dried fruit adds sugar, and often oil. Freeze-dried fruit is fruit, but it crumbles. Live Crispy is real fruit baked into a chip that actually crunches.

  • Pineapple plus one more fruit. Nothing else.
  • Baked until it snaps. No oil, no frying.
  • Sweet from the fruit, not from added sugar.
Only claims we can back up

Us vs them

Compared with the top-selling potato chips and sweetened dried fruit in US grocery: Lay's, Ruffles, Pringles, Kettle Brand; Mariani Sweetened Dried Strawberries, Ocean Spray Craisins, Mariani Dried Cherries, Mariani Tropical Pineapple. Label panels checked October 2026: chips per 28 g serving, dried fruit per its own label serving (1/4 to 1/3 cup).

Compared on
Live Crispy
Potato chips
Dried fruit
Fruit is the only ingredient
Pineapple + one fruit
No fruit
Fruit + added sugar
Ingredients on the label
2
3 to 9
3 to 7
Added sugar per serving
0 g
0 g
11 to 26 g
Oil in the ingredients
None
Vegetable oil
Sunflower oil in 3 of 4
Sodium per serving
0 mg
110 to 170 mg
0 to 115 mg
How it is made
Baked
Cooked in oil
Sugared, then dried

Live Crispy values from the Nutrition Facts panel on each bag. Competitor values are the lowest to highest on the labels named above.

The whole trick

Real fruit, baked until it crunches.

No oil, no sugar added, no mystery. Baked in small batches in the USA.

Crunch you can hear

Crunch you can hear

Blended, spread thin and baked slow until it snaps. Not fried. Not freeze-dried. Not kidding.

Goes where you go

Goes where you go

A 1.5 oz bag for the gym bag, the desk drawer and the car door.

Two ingredients

Two ingredients

Pineapple and one more fruit. That's the whole list. We checked twice.

On every bag

Read the bag. It's a short read.

Gluten-freeFruit has none.
VeganFruit only.
KosherAs marked on the bag.
Baked in the USASmall batches.

Every bag lists its two ingredients on the back. The pink bag contains coconut.

Fair questions

Why do the flavors taste similar?

Because every chip starts with pineapple. Pineapple is what makes the crunch, and the second fruit adds its color and a note of flavor on top. Expect a tart, bright chip in every bag. If that isn't for you, your first order is money back.

Why does a bag cost more than chips?

A bag is real fruit, baked in small batches in the USA. Fruit loses most of its water in the oven, so a small bag starts as a lot of fruit. The 12 and 24 packs bring the price per bag down and ship free.

What's in it?

Pineapple plus one more fruit. The label reads "Pineapple, Strawberry." (or Blueberry, Apple, Flaked Coconut). No sugar added, no oil, no preservatives. The full Nutrition Facts panel is on the back of every bag and on the product page.

Allergens?

Every bag lists two ingredients and nothing else. The coconut bag and every Mixed pack contain coconut. If you avoid coconut or tree nuts, choose strawberry, blueberry or apple. For questions about shared equipment, email us before you order.

Go on. Crunch.

Pick your flavors. Free bag with every 12 pack, and it ships free.

Shop NowMoney back on your first order. Ships from our kitchen.